JMB LANDSCAPING / CASE STUDY

LET US TELL YOU A STORY ABOUT JMB LANDSCAPING.

LET US TELL YOU A STORY ABOUT JMB LANDSCAPING.

JMB didn’t need Luna Media to build them a successful business. They’d already done that.

More than a decade of experience. Thousands of projects completed. Hundreds of customer reviews. Multiple teams working across Berkshire.

JMB was already a great business. The problem was, their social media didn’t show it.

THE PROBLEM?

THEIR SOCIAL MEDIA DIDN’T SHOW IT.

THEIR SOCIAL MEDIA DIDN’T SHOW IT.

01 / THEY’D ALREADY TRIED

SOCIAL MEDIA WASN’T THE PROBLEM. TIME WAS.

SOCIAL MEDIA WASN’T THE PROBLEM. TIME WAS.

Like many established businesses, JMB knew they should be doing more with social media. They tried doing it themselves — and they were actually reasonably good at it.

But they were also trying to run a busy landscaping company. Managing teams, visiting customers, quoting projects, completing work and running the day-to-day business.

Social media kept becoming another job somebody had to remember to do.

They explored different services and came across countless adverts promising professional content and social media growth. They were even quoted thousands of pounds every month for teams to regularly come out and professionally film their content.

None of those options really fitted the reality of their business.

JMB didn’t want to become content creators. They wanted to run JMB.

HEAR IT FROM JMB.

HEAR IT FROM JMB.

THE NUMBERS TELL ONE PART OF THE STORY.

Hear directly from Dai, Co-Owner of JMB Landscapes, about what Luna Media has meant for their business.

“They just feel like an extension of the business.”

DAI — CO-OWNER, JMB LANDSCAPES

THE CONTENT WAS ALREADY THERE.

THE CONTENT WAS ALREADY THERE.

Every patio being laid. Every driveway being transformed. Every garden before and after. Every team working on site. Every completed project. Every day, JMB was surrounded by content. And everyone already had a camera in their pocket.

Every patio being laid. Every driveway being transformed. Every garden before and after. Every team working on site. Every completed project. Every day, JMB was surrounded by content. And everyone already had a camera in their pocket.

FAST FORWARD EIGHT MONTHS.

JMB now has thousands of pieces of content sitting in its media bank — real projects, real teams and real work that can be reused, repurposed into graphics and carousels, referenced when customers ask to see previous projects, and turned into new content again and again.

THE CONTENT DOESN’T DISAPPEAR AFTER ONE POST. IT BECOMES AN ASSET.

THE CONTENT DOESN’T DISAPPEAR AFTER ONE POST. IT BECOMES AN ASSET.

REAL BUSINESS. REAL RESULTS. IN THEIR OWN WORDS.

REAL BUSINESS. REAL RESULTS. IN THEIR OWN WORDS.

“Social media has been massive for us. We’ve had more enquiries, more visibility and people locally telling us they’ve seen our content. Luna has completely changed how our business shows up online.” DIANA — JMB LANDSCAPING

02 / THEN THEY FOUND LUNA MEDIA

THEN THEY FOUND LUNA MEDIA.

THEN THEY FOUND LUNA MEDIA.

Luna didn’t tell JMB they needed an expensive film crew following them around every week. We showed them that they were already creating the raw material for powerful social media every single day. The missing piece was the system around it.

How to hold the phone correctly. Which camera settings to use. How to capture vertical video properly. What moments are worth filming. What photographs to take. How to capture before-and-after content. What Luna actually needs from them.

How to hold the phone correctly. Which camera settings to use. How to capture vertical video properly. What moments are worth filming. What photographs to take. How to capture before-and-after content. What Luna actually needs from them.

Suddenly, capturing content became part of the working day — not another job to worry about.

THEY CAPTURE IT. THEY SEND IT. LUNA DOES THE REST.

THEY CAPTURE IT. THEY SEND IT. LUNA DOES THE REST.

03 / THEN THEY SAW THE SYSTEM

REAL CONTENT. A PROPER SYSTEM.

REAL CONTENT. A PROPER SYSTEM.

01 / ON SITE

02 / CAPTURED ON THEIR PHONE

03 / UPLOADED TO LUNA

04 / LUNA CONTENT TEAM TAKES OVER

05 / EDITED / WRITTEN / DESIGNED

06 / PUBLISHED

Real content. Straight from the team on site.

Edited. Written. Designed. Ready to publish.

Live on social media. Consistently.

REAL CONTENT IN. PROFESSIONAL CONTENT OUT.

REAL CONTENT IN. PROFESSIONAL CONTENT OUT.

04 / CONTENT BECAME PART OF THE BUSINESS

IT BECAME PART OF HOW JMB OPERATES.

IT BECAME PART OF HOW JMB OPERATES.

Initially, capturing content was something the team had to consciously remember to do. Then it became normal.

The teams started naturally taking photos and videos while they worked. Before-and-afters. Progress shots. Finished projects. The moments that happen every day.

Content stopped being another marketing task. It simply became part of how JMB operates.

And eventually, even the customers started getting involved.

“DON’T FORGET TO TAKE PHOTOS — WE WANT OURS ONLINE.”

“DON’T FORGET TO TAKE PHOTOS — WE WANT OURS ONLINE.”

Customers were now recognising the content — and asking to see their own projects featured.

05 / THE RESULTS

SIX MONTHS. A COMPLETELY DIFFERENT SOCIAL MEDIA PRESENCE. A COMPLETELY DIFFERENT BUSINESS.

SIX MONTHS. A COMPLETELY DIFFERENT SOCIAL MEDIA PRESENCE. A COMPLETELY DIFFERENT BUSINESS.

SIX MONTHS. A COMPLETELY DIFFERENT SOCIAL MEDIA PRESENCE. A COMPLETELY DIFFERENT BUSINESS.

7,000+

7,000+

NEW FOLLOWERS

£300K+

£300K+

WORK SECURED & BOOKED

3–6 MONTHS

3–6 MONTHS

OF FORWARD PIPELINE

MILLIONS

MILLIONS

OF CONTENT VIEWS

THE BUSINESS IMPACT

THE BIGGEST CHANGE ISN’T JUST WHAT HAPPENED ONLINE. IT’S WHAT HAPPENED TO THE BUSINESS.

THE BIGGEST CHANGE ISN’T JUST WHAT HAPPENED ONLINE. IT’S WHAT HAPPENED TO THE BUSINESS.

THE BIGGEST CHANGE ISN’T JUST WHAT HAPPENED ONLINE. IT’S WHAT HAPPENED TO THE BUSINESS.

JMB has secured more than £300,000 of booked work, with a further three to six months of enquiries, quotations and site visits already moving through the pipeline.

The business now operates approximately six months ahead — giving the team greater visibility over future work and allowing them to plan projects, teams and growth with far more confidence.

Enquiries haven’t simply increased. At times, JMB has had more opportunities coming through than the teams can physically take on.

BUT SOMETHING ELSE HAPPENED TOO.

JMB BECAME A BRAND PEOPLE RECOGNISE.

JMB BECAME A BRAND PEOPLE RECOGNISE.

JMB BECAME A BRAND PEOPLE RECOGNISE.

The owner gets recognised in builders’ merchants, pubs and cafés by people who have seen JMB online. Customers mention the videos. The teams hear people talking about the content. Customers even remind the lads to take photos because they want their own project featured.

JMB WAS ALREADY A GREAT LANDSCAPING BUSINESS.
NOW EVERYBODY KNOWS IT.

JMB WAS ALREADY A GREAT LANDSCAPING BUSINESS.
NOW EVERYBODY KNOWS IT.

JMB WAS ALREADY A GREAT LANDSCAPING BUSINESS.
NOW EVERYBODY KNOWS IT.

FINISH WITH THE CLIENT’S VOICE

“TO SAY WE’RE HAPPY IS AN UNDERSTATEMENT.”

“TO SAY WE’RE HAPPY IS AN UNDERSTATEMENT.”

“TO SAY WE’RE HAPPY IS AN UNDERSTATEMENT.”

“It genuinely feels like we’ve got our own media department. We have one point of contact, we send the team our photos and videos, and they take care of everything.

We’ve built such a good relationship that we don’t even approve the content anymore. They know our business, they know our customers and they know how we want JMB represented.

We’ve even asked them for things outside social media. Recently we needed a flyer designed and their team had it back to us within 24 hours.

When Luna asked whether we’d be happy to be used as a case study, the answer was absolutely. If a potential client ever wants to speak to us about our experience, we’re more than happy to.”

“It genuinely feels like we’ve got our own media department. We have one point of contact, we send the team our photos and videos, and they take care of everything.

We’ve built such a good relationship that we don’t even approve the content anymore. They know our business, they know our customers and they know how we want JMB represented.

We’ve even asked them for things outside social media. Recently we needed a flyer designed and their team had it back to us within 24 hours.

When Luna asked whether we’d be happy to be used as a case study, the answer was absolutely. If a potential client ever wants to speak to us about our experience, we’re more than happy to.”

— JMB LANDSCAPING